About us

justgold, a member of the renowned Prince Jewellery & Watch Company, the luxury watches & high-end jewellery retailer established in 1984, since July 2011.

In 1991, justgold became the first in Hong Kong to open specialty boutiques to market own brand designs of pure gold jewelleries. In so doing, it began to change the face of the retail Jewellery market in the region almost immediately. justgold revolutionized the everyday use of pure gold jewelleries as fashion accessories and opened up the young market of self-purchasing women – Just Woman – the brand’s key concept.

Following the success of justgold and the “Just Woman” concept, just diamond’s launch in November 1994 again changed preconceived notions of diamonds. Trendy designs coupled with modern management, fixed pricing scheme and immaculate after-sale service once more set a new business model for diamond retailing in Hong Kong.

justgold • justdiamond is revered for its innovative product ideas and its regard for intellectual property. It is the undisputed first-mover in the market in many aspects, including the first to create cartoon character-inspired pure gold jewelleries and the first to introduce crossover Jewellery lines with international brands such as Disney Company, Warner Brothers, Levi’s® and Jimmy S.P.A. The brand woos discriminative consumers for fine jewelleries with constant surprises and value-added services. It is the proud categorical leader in the Greater China region.